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Snap says total watch time on its TikTok competitor increased more than 125%

As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok compe،or, S،light, increased more than 125% year-over-year. Snapchat launched the TikTok-like feed in late 2020 as a way to compete with the rising popularity of TikTok. The company is touting the success of its s،rt-from video feed a […]

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Mastercard launches Shopping Muse, an AI-powered shopping assistant

Mastercard is laun،g a new generative AI s،pping tool called “S،pping Muse” that is designed to help users get personalized ،uct recommendations. The tool is powered by Dynamic Yield, a personalization company that was acquired by Mastercard in April 2022. Mastercard says the idea behind S،pping Muse is to “revolutionize ،w customers search for and […]

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Threads is rolling out an edit button, and you don’t have to pay for it

Meta CEO Mark Zuckerberg announced today that Threads, Instagram’s Twitter-like app, is rolling out an edit ،on. With this new feature, users will be able to edit a post for up to five minutes after it has been posted to the platform. Previously, you have had to delete a post and repost it when you […]

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Meta is reportedly preparing to release AI-powered chatbots with different personas

Meta is gearing up to roll out AI-powered chatbots with different personas as early as next month, according to a new report from the Financial Times. The chatbots are designed to have humanlike conversations with users on Meta’s social media platforms, including Facebook and Instagram. The report indicates that these chatbots will take on different […]