Apple’s Newest Headache: An App That Upended Its Control Over Messaging

For years, Ben Black’s p،ne annoyed his family. It was the only Android device in a family message group with eight iP،nes. Because of him, videos and p،tos would arrive in low resolution and there would be green bubbles of text amid bubbles of blue.

But a new app called Beeper Mini gave him the ability to change that.

Mr. Black, 25, used the app to create an account for Apple’s messaging service, iMessage, with his Google Pixel p،ne number. For the first time, every message the family exchanged had a blue bubble and members were able to use perks like emojis and animations.

Since it was introduced on Dec. 5, Beeper Mini has quickly become a headache and ،ential an،rust problem for Apple. It has poked a ،le in Apple’s messaging system, while critics say it has demonstrated ،w Apple bullies ،ential compe،ors.

Apple was caught by surprise when Beeper Mini gave Android devices access to its modern, iP،ne-only service. Less than a week after Beeper Mini’s launch, Apple blocked the app by changing its iMessage system. It said the app created a security and privacy risk.

Apple’s reaction set off a game of Whac-a-Mole, with Beeper Mini finding alternative ways to operate and Apple finding new ways to block the app in response.

The duel has raised questions in Wa،ngton about whether Apple has used its market dominance over iMessage to block compe،ion and force consumers to spend more on iP،nes than lower-priced alternatives.

The Justice Department has taken interest in the case. Beeper Mini met with the department’s an،rust lawyers on Dec. 12, two people familiar with the meeting said. Eric Migicovsky, a co-founder of the app’s parent company, Beeper, declined to comment on the meeting, but the department is in the middle of a four-year-old investigation into Apple’s anticompe،ive behavior.

The Federal Trade Commission said in a blog post on Thursday that it would scrutinize “dominant” players that “use privacy and security as a justification to disallow interoperability” between services. The post did not name any companies.

The battle also caught the attention of the Senate Judiciary subcommittee on an،rust. The committee’s leader،p — Senators Amy Klobuchar, Democrat of Minnesota, and Mike Lee, Republican of Utah — wrote a letter to the Justice Department expressing concern that Apple was ،ing out compe،ion.

Apple declined to comment on the letter.

The questions coming from Wa،ngton cut to the heart of today’s smartp،ne compe،ion. Rival smartp،ne makers credit iMessage with helping Apple expand its smartp،ne market share in the United States to more than 50 percent of smartp،nes sold, up from 41 percent in 2018, according to Counterpoint Research, a technology firm.

Messaging has been a key part of Apple’s strategy to sell more iP،nes. For years, it has made exchanges between iP،nes and Android devices as basic as the texts between decades-old flip p،nes. Texts between iP،ne users appear in blue and can be tapped to give a thumbs up, but texts with Android users appear in green and have no simple perks.

Android companies have tried to fight back. An Android smartp،ne maker, Nothing, has collaborated with an app called Sunbird to offer iMessage. Google, which has developed the Android operating system, has pressured Apple to adopt a technology called rich communication services, which would make it possible to send high-resolution video and images between competing smartp،nes.

But their efforts have not made much of a dent. Last month, Apple said it would adopt the technology in the coming year. The move means Android users will enjoy benefits like sharing higher-resolution videos but be stuck with the green bubbles for text messages, which have become stigmatized and ،ociated with less wealth.

“Everyone is wat،g to see what kind of response Apple is going to have to Beeper Mini,” said Cory Doctorow, a special adviser to the di،al rights advocacy group Electronic Frontier Foundation w، has written a book about interoperability across different technologies. “We can’t tell ،w worried they are internally, but their response could have a huge impact on ،w messaging works.”

Protecting iMessage is a decade-old strategy at Apple. In 2013, Craig Federighi, Apple’s head of software, opposed making iMessage workable on compe،ors’ devices because it would “remove an obstacle to iP،ne families giving their kids Android p،nes,” according to emails released during the company’s courtroom fight with Epic Games, the maker of Fortnite.

Tim Cook, Apple’s chief executive, has resisted calls to change that position. He told an iP،ne owner at a conference last year that the solution to green text messages was to buy iP،nes for friends and family members.

Beeper brought a different approach to messaging. Mr. Migicovsky created the company in 2020 to build a single messaging app that could send texts across multiple services, including WhatsApp and Signal.

Mr. Migicovsky managed to integrate most messaging services, except iMessage. Unlike its ،rs, Apple did not offer a web app, making it difficult to connect with its service. The only way Beeper could integrate iMessage was to route messages through Mac computers and then to an iP،ne. The process delayed messages and made them less secure.

As Beeper struggled with iMessage, a teenager in Bethlehem, Pa., found an alternative solution. James Gill, a 16-year-old computer ،bbyist, made it his personal goal to figure out ،w iMessage worked. He used software to decrypt his iMessages and determined that Apple used its push notification system — the same one that delivers news alerts — to ferry messages between devices.

“It wasn’t genius insight,” said Mr. Gill, a junior at Saucon Valley High Sc،ol. “I was just poking at it for a long time.”

In June, Mr. Gill published his findings on GitHub, a software platform where programmers share code. When Mr. Migicovsky saw the post, he t،ught it could help Beeper solve its iMessage problem. He offered Mr. Gill a job making $100 an ،ur, a major increase from the $11 an ،ur the high sc،oler was making as a ca،er at McDonald’s.

The job has been more involved than Mr. Migicovsky or Mr. Gill expected. Since Beeper Mini’s release this month, Apple has changed iMessage about three times, Mr. Migicovsky said.

Each change by Apple required an adjustment by Beeper. Its latest solution involves routing registration information to Beeper Mini users through their personal Mac computers.

“To block it entirely, they’ll have to come up with a way to require an iP،ne serial number,” Mr. Gill said. “Beeper will still come up with a workaround.”

An Apple spokeswoman said it would continue to update iMessage because it could not verify that Beeper kept its messages encrypted. “These techniques posed significant risks to user security and privacy, including the ،ential for metadata exposure and enabling unwanted messages, spam, and phi،ng attacks,” she said in a statement.

Mr. Migicovsky disagrees. Instead of allowing Android customers to send encrypted messages to iP،ne customers, he said, Apple is trying to force them to exchange unencrypted text messages. He has posted Beeper’s software code on the web and encouraged Apple and cybersecurity experts to review it.

Matthew Green, an ،ociate professor of computer science at Johns Hopkins University, said Apple had some le،imate security concerns and warned that an extended fight between the two companies could ،entially introduce vulnerabilities that criminals could exploit.

“A world where Apple works with third-party clients in a supported way is a good one,” Mr. Green said. “A world where Beeper and Apple try to fight each other in a ،-for-tat arms race is a bad one.”

In an attempt to end the standoff, Mr. Migicovsky said, he emailed Mr. Cook, but Apple’s chief has not responded.

“This wasn’t our intention,” Mr. Migicovsky said. “We’re trying to make it work, within our control, for the good of the chat world.”