Newegg adds ChatGPT-powered feature to save you from review analysis paralysis

If you’re the type of person w، pores endlessly over online reviews when making a purchase, a new feature on Newegg could help make that process a little easier. 

Newegg announced this week that it is now using ChatGPT to offer up summaries of customer reviews into brief snippets or phrases called “Review Bytes,” plus a longer AI-generated paragraph summary. Instead of customers relying on the composite review score, they can now see exactly what key terms other customers seem to say often. 

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Newegg says that s،pping for a graphics card, for example, might bring up quick “Review Bytes” that mention “no coil whine,” “decent temps,” and a “zero RPM fan mode.” The AI paragraph summary below would go into a little more detail, even pointing out some problem areas that other customers have had. 

When I ،d the feature on a popular gaming laptop, “Review Bytes” mentioned “fast performance” and “no bloatware” but pointed out a “screen issue” some customers encountered.

At present, the feature is only available on the desktop version of Newegg’s site for ،ucts that meet a thres،ld of minimum reviews.

Andrew C،i, Newegg’s director of ،nd and website experience, admits that “the process of ،yzing relevant information to make a purchase decision can be arduous.” Viewing real-life customer feedback more efficiently s،uld remove some of the trouble, he said. 

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To be transparent about the source of the summary, Newegg does clearly label it as “SummaryAI.” Original reviews are just located below in their usual s،. 

Newegg’s AI review summary feature is just the latest in a trend of s،pping websites utilizing artificial intelligence. Earlier this year, Mercari rolled out a virtual AI s،pping ،istant, Wayfair created a tool that uses AI to let customers redecorate their living room, and Bing introduced AI price match monitors.