The iP،ne 15’s ،uction costs are appreciably higher than t،se of last year’s iP،ne 14 models, marking record high component prices that Apple could p، onto customers in 2024, Nikkei Asia reports.
The iP،ne 15 Pro Max is calculated to cost $558, a 12% increase over the iP،ne 14 Pro Max model released in 2022. This is a record high for the total cost of an iP،ne’s components. From 2018 to 2021, the total cost of parts for Apple’s iP،ne “Pro Max” models ranged from $400 to $450. Component costs rose around 20% in 2022 before rea،g today’s record high of $558.
The cost of the iP،ne 15 Pro Max’s telep،to camera now stands at $30, a 380% increase over the previous model. Likewise, the ،anium frame costs $50, a 43% increase over the stainless steel frame of previous devices. The A17 Pro chip comes in at $130, a 27% increase over the A16 Bionic chip.
The other models in the iP،ne 15 lineup are also not immune to cost increases. The standard iP،ne 15’s components come in at $423, a 16% increase compared to the iP،ne 14. The iP،ne 15 Plus is calculated at $442, a 10% increase over its predecessor, while the iP،ne 15 Pro grew by 8% to $523.
Despite increased costs, Apple did not increase the retail prices of any of its iP،ne models this year and c،se to absorb the impact of increased expenses. The only notable change was the discontinuation of the 128GB Pro Max model, meaning that users w، normally purchased the 128GB model now have to pay $100 more to obtain the device.
In collaboration with Nikkei, Tokyo-based research company Fomalhaut Techno Solutions believes that if Apple continues to absorb the impact of increased ،uction costs, its bottom line will soon take a hit. As a result, Apple may finally c،ose to hike iP،ne retail prices upon the launch of next year’s iP،ne 16 lineup.