They range from things that help us be more cost-effective and streamlined in ،w we run operations and various businesses, to the absolute heart of every customer experience in which we offer. It’s true in our Stores business, it’s true in our AWS business, it’s true in our advertising business, it’s true in all our devices — and you can just imagine what we’re working on with respect to Alexa there — it’s true in our entertainment businesses… every single one. It is going to be at the heart of what we do. It’s a significant investment and focus for us.
منبع: https://www.theverge.com/2023/8/3/23819442/amazon-generative-ai-ceo