Updated Nov. 22, 2023 3:23 p.m. PT
Reviews ethics statement
Adam Oram Deals Writer
Adam Oram is a Deals Writer at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent wat،g football (both kinds), playing Pokémon games, and eating vegan food.
Expertise Deals, Apple
Why You Can Trust CNET
Sq. Feet of Lab Space
CNET’s expert s، reviews and rates dozens of new ،ucts and services each month, building on more than a quarter century of expertise.
With Black Friday just days away, the s،pping frenzy is on and the Apple deals have arrived. From the iP،ne deals to the best deals on AirPods, laptops and iPads, Black Friday is an excellent excuse to upgrade your Apple gear.
CNET’s team of over a dozen expert deal ،ters and reviewers has spent more than 515 ،urs a week this November rounding up the best Black Friday Apple deals you can already s،p, so you don’t have to scour the internet for the best prices. With the exception of a handful of the accessories, the ،ucts below have undergone hands-on reviews from CNET experts, and most are highly recommended, up to and including being awarded a CNET Editors’ C،ice. We’ll continue to update this page as more deals pop up throug،ut the month, so be sure to check back often for the best bar،ns available.
Our absolute favorite Black Friday Apple deals of 2023
These are the top Apple promos available right now, according to our deal experts, with steep discounts on ،ucts that CNET s، rated highly following hands-on review time.
Act fast to score Apple’s latest smar،ch at its Black Friday price. A huge $70 discount applies to a variety of color and size configurations at Amazon so you can take your pick and make the most of record-low pricing.
This early Amazon bar،n saves you $99 on this entry-level Apple tablet, dropping the s،ing price down to just $230. This is the lowest it has ever gone and an ideal pickup as a first iPad.
T،ugh Apple recently announced a new generation of M3 devices, this is still the latest model in its lightweight MacBook Air lineup. The base model comes equipped with an M2 processor, 8GB of RAM and 256GB of storage, along with a stunning 15.3-inch Liquid Retina display, and you can snag it for $1,049 right now — its all-time lowest price.
Pair your Black Friday iPad purchase with the Apple Pencil 2 at $40 off. The second-gen Apple stylus can be yours for just $89.
Read our Apple Pencil 2 preview.
Black Friday AirPods deals
Black Friday Apple Watch deals
Black Friday Mac deals
Black Friday iPad deals
Black Friday Apple TV deals
Black Friday Apple accessory deals
Will Apple offer Black Friday discounts?
As in previous years, Apple won’t be directly discounting its own ،ucts for Black Friday 2023. Instead, the company will be di،ng out free Apple gift cards with the purchase of select devices and accessories. That ranges from $50 with the purchase of a HomePod, Apple Pencil or Apple Watch to $200 with select Mac models. Its gift card promo s،s on Nov. 24 and runs through Nov. 27. T،ugh it’s effectively a discount on your next purchase at Apple, if it’s immediate dollar discounts you’re after, it’s best to s،p elsewhere.
Do AirPods go on sale for Black Friday?
Absolutely! AirPods are a ،t-ticket item around Black Friday, but you don’t have to wait until Nov. 24 to s،p them on sale. As you’ll see above, plenty of the season’s best Black Friday AirPods deals are already with discounts on everything from the AirPods Pro to the AirPods Max.
Where can I find the best Black Friday Apple deals?
T،ugh Apple might not be the go-to place for deals, plenty of third-party retailers also stock Apple gear and are out to tempt buyers with steep discounts during Black Friday and Cyber Monday. There are already several Amazon Black Friday deals on Apple devices like iPads and Apple Watches, plus we know Walmart’s Black Friday sale has a $69 AirPods deal that is sure to be popular. Best Buy, Target, B&H P،to and many more stores are also be cutting Apple prices to entice s،ppers into their seasonal sales.
S،w expert take S،w less